Last updated: [DATE TO BE CONFIRMED]
Valent Intelligence Limited ("Valent", "we", "us", "our") is committed to protecting your personal data. This policy explains how we collect, use, and protect personal data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Valent Intelligence Limited is a company registered in England and Wales (Company number: [TO BE CONFIRMED]), registered office: [REGISTERED ADDRESS]. We operate Ariadne, an AI-powered disinformation intelligence platform for communications teams.
For UK GDPR purposes, Valent is the data controller for personal data processed via our website and services. Contact: privacy@valent.ai
| Purpose | Legal Basis |
|---|---|
| Providing and managing access to Ariadne | Contract (Art. 6(1)(b)) |
| Managing accounts and responding to requests | Contract / Legitimate interests |
| Sending service updates and essential notices | Contract (Art. 6(1)(b)) |
| Marketing communications (where opted in) | Consent (Art. 6(1)(a)) |
| Improving and developing our services | Legitimate interests (Art. 6(1)(f)) |
| Compliance with legal obligations | Legal obligation (Art. 6(1)(c)) |
We share personal data only where necessary with: service providers (hosting, analytics, payments) under data processing agreements; professional advisers bound by confidentiality; regulatory authorities where required by law; and in connection with any business transfer. We do not sell personal data.
Where we transfer personal data outside the UK, we ensure adequate protections are in place, including transfers subject to a UK adequacy decision or ICO-approved International Data Transfer Agreements (IDTAs).
| Data Type | Retention Period |
|---|---|
| Account and contract data | Duration of contract + [X] years |
| Usage and technical data | [X] months |
| Enquiry and correspondence | [X] years |
| Marketing data | Until consent withdrawn |
| Financial and billing records | 6 years (HMRC requirement) |
You have the right to: access a copy of your data; rectification of inaccurate data; erasure in certain circumstances; restriction of processing; portability in a machine-readable format; object to processing based on legitimate interests or for direct marketing; and withdraw consent at any time where processing is consent-based.
To exercise these rights: privacy@valent.ai. You may also complain to the ICO: ico.org.uk | 0303 123 1113.
We use cookies on our website. See our Cookie Policy for full details.
We implement appropriate technical and organisational security measures including encryption in transit and at rest, role-based access controls, and regular security reviews. No internet transmission is entirely secure.
We may update this policy periodically. Material changes will be communicated by email or prominent notice on our website before taking effect.
Data protection enquiries: privacy@valent.ai
Valent Intelligence Limited, [REGISTERED ADDRESS], Company number: [TO BE CONFIRMED]